CRM for Heavy Equipment Dealers. Built for Inventory, Sales & Listings

Sell Equipment Faster. Track Every Lead. Close More Deals.

Manage inventory, track leads, and sell equipment faster with a CRM built specifically for machinery, marine, and equipment sales.

Stop juggling spreadsheets, texts, emails, and paper notes. Manage inventory, track buyers, follow up automatically, and publish your public dealer inventory all in one system.

Trusted by small equipment dealers, brokers, and surplus sellers across the U.S.

Selling Equipment Isn't Simple But Your Software Should Be.

Heavy equipment sales involve high-dollar transactions, long buying cycles, multiple follow-ups, specs, documents, photos, and negotiation tracking. Most small and medium sized dealers are still juggling spreadsheets, email inboxes, text messages, paper notes, and separate marketing tools. That is where deals fall through. YardCRM puts everything in one place: inventory, contacts, follow-ups, and marketing. No clutter. No unnecessary features. Just what equipment sellers actually need.

Built for Equipment Dealers, Brokers & Owners

If you sell machines, YardCRM works the way you do. It can handle Large Business machines, Agriculture, Road and Bridge, Marine construction, and so much more.

What Is an Equipment CRM?

Unlike generic CRMs, YardCRM is built specifically for:

  • Machinery sales
  • Equipment listings
  • Dealer workflows
  • Multi-channel inventory management

Everything You Need to Manage and Sell Equipment

Inventory Management

  • Unlimited equipment listings
  • Photos, specs, pricing and documents
  • Track cost and margin
  • Generate branded Invoices, Links and PDFs
  • Organized by type, year and location

CRM & Lead Tracking

  • Store companies and contacts
  • Track conversations
  • Assign leads
  • Set reminders
  • See full buyer history

Public Dealer Inventory (Pro Plan)

  • Custom colors and branding for public pages.
  • Shareable dealer URL
  • SEO-friendly listings
  • Direct buyer contact

Built-In Email Marketing (Pro Plan)

  • Newsletters and targeted campaigns
  • Lead nurture follow-up
  • Bulk outreach for inventory updates

Team Access

Starter Plan: 1 user for independent sellers. Pro Plan: Unlimited users for growing teams.

Simple Plans. Built to Scale. Start Managing Your Equipment Sales Smarter Today

Starter

  • 1 user
  • Unlimited inventory
  • Full CRM access
  • Branded PDF generation
Start Starter Plan

Pro

  • Everything in Starter
  • Unlimited users
  • Public dealer inventory pages
  • Built-in email marketing campaigns
Start with Pro
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